High-quality cosmetic packaging materials are not only good quality, but also the choice of color. Cosmetic packaging materials of different colors will give consumers different impressions. Wuxi Meishang Packaging Technology Co., Ltd. teaches you how to choose the color of cosmetic packaging materials correctly.
When we buy cosmetics, we first see the packaging of skin care products. Only if the packaging is attractive enough, will we be interested in understanding the product efficacy, price, or trying the product; while the brand is designing the product bottle, in addition to considering the skin care package. In addition to whether the product will chemically react with the bottle, it will also convey information such as product efficacy, product positioning, and product brand concept.
The first is the packaging material, the shape can be divided into transparent and opaque.
There are many skin care products that choose transparent materials, because they transmit light and show a sense of advanced. This kind of information conveys a variety of things, but there is a commonality, that is, they all feel refreshing and not greasy when used, and are suitable for use in spring and summer.
Choose skin care products with opaque materials for three reasons:
1. The paste is oily and moisturizing. After the transparent material is used, there will be residues on the bottle body during customer use, which will affect the product image
2. The main products are people-friendly and affordable, and the cost of packaging materials is lower than that of transparent materials such as glass and acrylic, such as the old Dabao face cream
3. The product is aimed at mothers and babies or the main product is sensitive, the material color is slightly milky and it looks mild, and the material is similar to the medicine packaging. Next is the color of the bottle
Skin care products in cool colors, such as blue, are reminiscent of the sea and blue sky. These products are refreshing, that is, they are not greasy when used, and are more suitable for spring and summer.
Warm color packaging will make people feel warm and soft. These products are oily and moisturizing, that is, for dry skin, they are more suitable for autumn and winter use.
Dark colors such as red, green, and blue packaging are mostly aimed at mother-in-law women or men’s skin care products
Transparent and colorless, or intermediate white is more common, black and gray are mainly used in men’s skin care products
There are also some other colors that reflect product characteristics. For example, green is mostly used for natural herbs, and pink is mainly used to brighten skin tone and enhance complexion.
Maison Packaging Technology Co., Ltd. sells various cosmetic packaging materials in bulk, including glass bottles, plastic bottles, perfume nozzles and lotion pumps. Our raw materials meet the international cosmetic packaging standards and the craftsmanship is exquisite, but the price is lower than that of our peers in the industry. Now we are seeking partners from all over the world. If you are interested, please contact us!
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